Prime Video Adds Sony LIV Add-on Subscription in India
Prime Video is adding Sony LIV as a paid add-on channel in India, priced at ₹399 per month, offering extensive live sports and regional entertainment.
Prime Video is adding Sony LIV as an add-on subscription in India for ₹399 per month or ₹1,499 annually. The partnership significantly expands the streaming service's library with live sports, hundreds of films, and popular television shows.
Sony LIV joins Prime Video's Indian service as an add-on subscription. It includes more than 450 films, 300 shows, live sports, and on-demand content across multiple languages. Live sports coverage features India cricket, UEFA Champions League, French Open, Commonwealth Games, and UFC. The integration allows viewers to access this diverse catalogue directly through the Prime Video platform.
Gaurav Bhasin, Head of AVOD Business and Marketplace at Prime Video India, stated the move aligns with the service's broader goals. "Our ambition has always been to make Prime Video the ultimate entertainment destination for our customers," Bhasin said.
Content and Language Coverage
Sony LIV's catalogue is vast and varied. It includes streaming originals like the Scam franchise and Gullak, films such as Sitaare Zameen Par, and major TV shows. Popular television properties available are Kaun Banega Crorepati, Indian Idol, Taarak Mehta Ka Ooltah Chashmah, and Pushpa Impossible. New episodes of Sony LIV shows will be available daily, alongside reality titles including KBC Season 18, Family Full House With Rohit Sharma, and Indian Idol Season 17.
The service also features upcoming regional launches like Sony Vizha in Tamil and Kon Honaar Crorepati in Marathi. Content spans eight Indian languages: Hindi, English, Marathi, Bengali, Tamil, Telugu, Malayalam, and Gujarati.
Pricing and Availability
The add-on subscription offers two straightforward pricing tiers. Sony LIV is accessible across all Prime Video supported devices, including mobile, web, Fire TV, and smart TVs.
| Plan | Price |
|---|---|
| Monthly | ₹399 |
| Annual | ₹1,499 |
Rajesh Kaul, chief revenue officer for Sports and International at SPNI, emphasized the partnership's reach. "At Sony LIV, we’re always looking for new ways to make our content available to audiences wherever they choose to watch it," Kaul stated. The collaboration is seen as a way to strengthen Sony LIV's content offering for a wider Indian audience.
Sony LIV's content will be available through Prime Video starting October 22, coinciding with the platform's coverage of India's tour of New Zealand. The cricket tour, comprising Tests, ODIs, and T20Is, begins on that date. New episodes of shows will continue to be released daily on the service.
